UNICEF and David Beckham launch '7'

David Beckham - David Beckham and UNICEF are today launching a groundbreaking initiative, 7: The David Beckham UNICEF Fund, to protect millions of children around the world from danger. Marking Beckham's 10th year as a UNICEF Goodwill Ambassador, '7' is David's personal commitment over the next decade to helping the world's most vulnerable children. Through '7', David will use his powerful global voice, influence and connections to raise vital funds and encourage world leaders to create lasting positive change for children. David Beckham, UNICEF Goodwill Ambassador, said: "I've been a Goodwill Ambassador for 10 years now and I feel so honoured to be part of UNICEF's amazing work for children." "Today, the need to help children has never been greater and since retiring I have more time and I want to do so much more. That's why I am setting up this new fund with UNICEF. 7 represents my ongoing commitment to helping children who need it most around the world. This is me stepping up my support - because I can, because I want to, because the outcome will help change the lives of millions of children. Everything I have done, my football career, my family, has led to this point - this is the moment for me to do what I can to help children in every corner of the world. This is something I want my own children to be proud of." "Over the coming years I am going to work with UNICEF to raise millions and speak out for children all over the world. I am planning numerous fundraising initiatives and I also hope to travel much more - meeting children, UNICEF staff and world leaders to help raise awareness and increase the pace of change. There are some very exciting plans ahead and I am so proud to be part of this." The launch of '7', named in honour of Beckham's lucky number on his famous England and Manchester United F.C. shirts, comes after one of the most devastating years for children on record. More than 15 million children were exposed to extreme v - - Saturday 19th January 2008 (1 Picture)