Daisy Lowe wore a dress every day for six months.

The British model felt guilty for spending £2,200 on a Gareth Pugh dress so felt the only way to justify its high price tag was to get as much wear out of it as possible.

She explained: "My most extravagant purchase was my Gareth Pugh dress I wore to an awards ceremony.

"It was £3,000. I got a 20 per cent discount and I also DJ-ed for a Brown's party to get some more money off and it was still £2,200!

"I felt so bad I had to wear it every day for six months for at least five minutes."

Despite her expensive gown, Daisy loves to save money by shopping at discount high street store Primark and taking clothes from her mother Pearl Lowe's wardrobe.

Asked if she borrows Pearl's clothes, she told Closer magazine: "Yes, massively so. She's such a great collector of vintage clothes. She gets really p***ed off but she's started to wear more of my clothes now.

"I think the British high street is really good. Topshop is the main one because there's always something for everyone's shape and size.

"I love Primark. I think it's amazing. My godmother is a real patron of Primark - she's been going there since before it was cool."