Brilliant, just brilliant.
Cookie Monster, everyone's favourite cookie-loving, blue furred hedonist, has dropped the song and video for his latest track, 'Me Want It' (But Me Wait)' - cover of Swedish duo Icona Pop's recent hit 'I Love It.' The video sees the member of the Sesame Street gang practising self-restraint in front of a big bowl of chocolate chip cookies.
"But now me know something//Self-control is something me must learn," he sings, "Me want it! But me wait." Seemingly, the track is being used to promote moderation and self-restraint where food is concerned, as America sees the number of overweight children rise in its obesity epidemic.
Listen To Cookie Monster Singing 'Me Want It (But Me Wait)':