Burberry chief executive Christopher Bailey calls working with Romeo Beckham an ''utter joy'' as he unveils the brand's festive campaign, 'From London with Love'.
Christopher Bailey calls working with Romeo Beckham an ''utter joy''.
The Burberry chief executive officer has praised the 12-year-old model after revealing his new festive film campaign called 'From London with Love', which heavily features the young lad.
Talking on Monday night (03.11.14) at the launch party in Burberry's flagship store on Regent Street, London, Christopher said: ''It continues to be an utter joy working with Romeo - he has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign.
''This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.''
Little Romeo plays a large role in the festive film, which tells the story of a boy [Beckham] delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, who take him on a journey of romance through the streets of London.
The fashionable tween was escorted to the event with his parents, David and Victoria Beckham, alongside many notable names in the fashion industry, including the Burberry models, Charlotte Wiggins and Sam Rollinson.
The guests were also treated to a show by the singer-songwriter Ed Harcourt which included his first live performance of 'The Way that I Live', the soundtrack to the campaign.
The first screening of 'From London with Love' marks the unveiling of the Burberry Festive advertising campaign, which will run across outdoor advertising, cinema, and all of the brand's 10 global social media platforms for the next 3 months.
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