Proceeds from the sale of Caitlyn’s shade ‘Finally Free’ will go towards the MAC AIDS Fund Transgender Initiative.
Caitlyn Jenner has announced she’s partnered up with Mac Cosmetics to launch a new shade of lipstick, all for a very good cause. Named ‘Finally Free’, all proceeds from the new shade will go towards the MAC AIDS Fund Transgender Initiative, which helps to improve the lives of the transgender community.
Announcing the news on Instagram, Caitlyn shared a stunning snap of her in a sparkling gold gown while shooting the new promo campaign. ‘I'm finally free to announce my partnership with @MACcosmetics!’ Caitlyn wrote.
‘All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner’ Speaking on MAC’s website Caitlyn explained why she chose ‘Finally Free’ as the lipstick’s name.
“I wanted a name that I use, and which represents the community. This is who I am: Finally Free,” Caitlyn said. “It’s just so simple. No more secrets. I’m free. I woke up the other morning, and I was just happy. Getting dressed, going out, I’m accepted in the world; people are nice. Life is good. I’m Finally Free.”
Caitlyn added that she picked the lipstick’s rose gold colour because she wanted something for an everyday look. “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick.”
“I like a little colour on my lips, not a lot during the day,” Caitlyn added. “And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”