Brian May is launching a fragrance with the scent “sandalwood and badger" to help protect wildlife.
The Queen legend has partnered with Xerjoff boss Sergio Momo on the perfume called 'Save Me' after the iconic rock group's 1980 hit.
Money raised from the sale of every bottle of the cologne will go to the 73-year-old musician, astrophysicist and environmentalist's Save Me Trust, which he launched to "protect the welfare and dignity of wild animals".
The 'We Will Rock You' hitmaker says the perfume smells "amazing".
In a post announcing a launch event with Sergio later today (08.01.21), Brian wrote: "Wild Animal Rescue never smelled so good ! Join Sergio Momo’s launch today ! This amazing man is doing something wonderful for animal welfare. Link in my Bio ! (sic)"
While a source told The Sun newspaper: “A lot of effort has gone into it and Brian did a lot of smellings before he was happy.
“The scent has deliberately earthy overtones — a hint of clean badger fur, some sandalwood and something a bit limey.
“It’s surprisingly refreshing and hopefully will fly off the shelves.”
Brian is known for his work protesting against badger culls and last year he hailed the British government's new policy to phase out slaughtering the wild animals in favour of a vaccine to tackle bovine TB.
In a statement by the Save Me Trust, he said in March: "We remain committed to solving the complex problems of TB management, by our participation in the rolling out of the Gatcombe strategy to volunteer dairy farms in the months to come."
Nobody is impressed by Demi "coming to the rescue".
Let's leave gatekeeping in 2020.
These are the albums we're looking forward to most this month.
David Bowie poses difficult questions about lack of racial diversity on MTV.
As Gal Gadot's Wonder Woman 1984 seems to be everywhere at the moment we thought we'd take a look back at the wonder women of music back in 1984.
Taylor Momsen radiates some seriously ethereal beauty in the video for The Pretty Reckless' latest single '25'.
The 2020 pop masterpieces that we've had on repeat.