Blac Chyna's request to trademark 'Kardashian' as her surname has been rejected.
Blac Chyna suffered a legal blow this weekend when she was firmly denied the right to trademark her would-be married name Angela Renée Kardashian by her would-be sisters-in-law. The socialite is thought to have made the request for the purpose of selling merchandise.
Blac Chyna snapped with her daughter at the Nickelodeon Kids Choice Awards
If anything is a sign that a relationship isn't to last, it's having your eyes on your partner's name from the very start for your own personal gain. Blac Chyna thought that she could trademark herself as a Kardashian if she married Rob, which would indeed have a significant commercial effect on her brand.
However, as of yesterday (April 2nd 2017), that appeal has been officially rejected by sisters Khloe, Kourtney and Kim Kardashian who, according to TMZ, claimed it 'created confusion in the marketplace'. Naturally, it didn't help Chyna's case that she and former fiance Rob Kardashian split in December, meaning that 'Kardashian' won't be her surname anytime soon anyway despite having a daughter together called Dream Renée Kardashian.
But according to her representative, the trademark fiasco really wasn't about the money at all. 'She's not trying to do anything negative', the 28-year-old's rep told People. 'She wants to trademark the name because it will be her name when she gets married and she wants to protect it. It's also her daughter's last name and she wants to share a last name with her daughter.'
Nonetheless, the opposition documents, which were filed in December, read that she is 'deliberately seeking to profit from the goodwill and popularity' and claimed that if she were to be granted the right to use the Kardashian name, the family would 'suffer damage including irreparable injury to their reputation and goodwill'.
In spite of all that, the family are trying to avoid hostility with Chyna - it's purely business. 'They are hoping to resolve it amicably, the girls, because they do love Chyna', a source told Us Weekly. 'The girls are just protecting their interests because that is their brand. It's a complicated business issue.'