Behati Prinsloo has been signed by Elizabeth Arden to be the face of Juicy Couture's new fragrance masterbrand.
Behati Prinsloo has been signed by Elizabeth Arden to be the face of Juicy Couture's new fragrance.
The cosmetics company, who hold the fragrance license for the clothing brand, have enlisted the Victoria's Secret Angel to front the campaign for the new scent but have declined to reveal any further information, including what the project will be named, as of yet.
Elizabeth Arden's senior vice president of global marketing Robin Mason told WWD: ''The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand.
''Behati is a dynamic woman with global appeal.''
The 25-year-old model will be able to consult her husband, Maroon 5 frontman Adam Levine, about her upcoming job as he launched his own self-titled men's and women's fragrances in 2013.
Meanwhile, the blonde beauty recently revealed how she stays in shape to look her best in campaigns and admitted her passion for exercise has become a ''lifestyle''.
She said previously: ''I do yoga with Chad Dennis, and I have been training with Harley Pasternak. It's more of a lifestyle now instead of just training for a specific shoot.
''I try to always eat as healthy and clean as I can.''
Meanwhile, Juicy Couture founders Pamela Skaist-Levy and Gela Nash-Taylor have recently launched a new label titled Pam & Gela and their contemporary collection is now available on VeryExclusive.co.uk.
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