Scottish singer Annie Lennox has accused pop star Beyonce of using feminism as a means of self-promotion.

The Crazy In Love hitmaker publicly declared her stance by flashing the word 'feminist' up in lights during her performance at the MTV Video Music Awards in August (14).

However, former Eurythmics star Lennox is adamant Beyonce is simply using pro-women rhetoric to further her career.

She tells, "I would call that 'feminist lite'. L-I-T-E. I'm sorry. It's tokenistic to me. I mean, I think she's a phenomenal artist - I just love her performances - but I'd like to sit down (with her)... I see a lot of it as them (stars like Beyonce) taking the word hostage and using it to promote themselves, but I don't think they necessarily represent wholeheartedly the depths of feminism - no, I don't. I think for many it's very convenient and it looks great and it looks radical, but I have some issues with it...

"I think it's a cheap shot. I think what they do with it is cheap and... What can I tell you? Sex always sells."