The changes at NBC just keep on coming – this time it’s Anderson Cooper coming in as the rumoured replacement for Today show host Matt Lauer. There have been conflicting reports of how Lauer himself is taking the change – according to Deadline, the host isn’t too happy about his chosen replacement, while TMZ claims that Lauer is behind Cooper’s appointment all the way. The site reports that Lauer has even planned a meeting with his replacement to discuss the change.
Once again, nothing is set in stone about this transition, as an NBC exec told TMZ that network officials were in "exploratory talks with talent inside and outside of the network. But to read anything specific into that is presumptuous." Whatever the change may be and whenever it may happen, it makes sense in the context of NBC’s plummeting ratings. The network has been replacing and switching around hosts all throughout their programs.
Out with the old, in with the new. But is the 'new' Anderson Cooper?
The Today show and Lauer in particular have been heaped with bad publicity over the past few months, a fact which the host himself addressed on air: “I would like to tackle a teeny white elephant in the room… We hate being in the news,” Lauer said. “We want to go back to being the most-watched morning program – and least talked about morning program.”
But it’s not just Lauer or the programme that’s the problem – with all of the plummeting ratings, maybe people just aren’t that into broadcast television these days.