Amy Winehouse is backing a new campaign that's encouraging women to take better care of their genitals.
The makers of a new feminine hygiene product called the Mooncup have launched a survey of women around the world, in a bid to break the taboo surrounding the intimate area.
To promote their product, Mooncup bosses are asking ladies to log onto and reveal the nicknames they use for their vaginas.
And Winehouse is leading the way - the Jewish star reveals, "I call it my little VaJew-Jew."