Body confidence is the order of the day in the media at the moment, with more and more stars speaking out against photo air-brushing and body shaming, and insisting that it's ok for ladies to be different shapes, sizes and colours. And it's certainly been an encouraging venture for fans.

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The latest campaign to have people see women for who they are, not just with how they look but also their achievements, is the much talked about 2016 Pirelli Calendar shot by Annie Leibovitz. While known for featuring a variety of glamorous models, this year they've taken a different direction and selected female icons based on their impact on culture. They're not the only ones to be boosting our confidence recently though, here are just a handful of stars that are truly embracing their reflections:

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1. Amy Schumer - The 'Trainwreck' star burst into widespread international recognition this year, and so was selected to join the 2016 Pirelli Calendar. In a gorgeous black and white shot, she sat topless clutching a coffee cup, her curvy stomach visible as she shielded her breasts with her arm. It was the ultimate proof that a little extra weight certainly doesn't detract from beauty and may merely enhance it.

2. Serena Williams - Likewise, this tennis ace epitomised strength in her topless shot, as she posed with her back to the camera, her hands delicately placed on the wall, one leg bent in a lunge position.  The lighting emphasised the sturdy muscular thighs, fiercely robust shoulders and pert rear; an athletic beauty that is too rarely seen. 

Serena WilliamsSerena Williams has an enviably beautiful buff body

3. Demi Lovato - On a similar subject, 'Confident' singer Lovato did a spur-of-the-moment Vanity Fair shoot by Patrick Ecclesine without makeup or retouching in October. Desperate to prove to herself how far she'd come since her struggles with bulimia, the popstar stripped off for a bathroom shoot in a hotel while promoting her new album. 'I would have never thought I would have gotten to a place in my life where I could do that,' she later said.

4. Kim Kardashian - It's not just in their bravery to show some skin that these celebrities are causing such a stir, but in their social media posts as well. This reality star has been nothing short of uber positive during her second pregnancy, shrugging off all the deliberately hurtful remarks she may receive. In response to one comment reading 'All you think about is food, fat b***h', she simply put 'Yup!', following it up with: 'I am soooo not worried about my weight and what others think. I am confident in my bounce back game.'

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5. Meghan Trainor - Since her empowering number one hit 'All About That Bass', this kooky singer has been a huge advocate for body acceptance. She took things a step further by teaming up with plus size fashion company FullBeauty this year. 'I believe that all women should fully love who they are and how they look', she said. 'I am proud to partner with FullBeauty Brands, a company that embodies this same sentiment.'

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6. Madonna - This diva has always liked things to be done her way, and it was no different with her 2014 Versace campaign. The 57-year-old avoided having her photos retouched in the stomach and arm areas, according to Donatella. Though it wasn't like they need airbrushing anyway; tireless touring has kept the singer in top shape despite her advanced years.

MadonnaMadonna looks incredible for her age

7.  Kate Winslet - This Oscar winning actress is another one who's refused to have her age erased in photos. Her L'Oréal contract specifically states that her Lancôme ads will not be retouched. 'I have wrinkles which are very evident', she told Harper's Bazaar. 'And I will particularly say when I look at movie posters, 'You guys have airbrushed my forehead. Please can you change it back?''

Kate WinsletKate Winslet refuses to hide her wrinkles

8. Keira Knightley - Fat shaming maybe something that celebrities are helping to stamp out, but let's not forget that body issues are not a problem exclusively reserved for overweight people. The 'Begin Again' star has had to endure endless comments about her naturally skinny frame throughout her career, and movie posters have been known to boost her bust. So when it came to posing topless for Interview magazine last year, she agreed on one condition: 'I'm fine doing the topless shot so long as you don't make them any bigger or retouch, because it does feel important to say it doesn't really matter what shape you are', she told The Times.

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9. Gabourey Sidibe - One of the more controversial advocates for curvy role models is 'Precious' star Sidibe. While her weight may be on the unhealthy side of the spectrum, she certainly doesn't deserve the vicious comments she has to put up with every day. Her self-esteem remains impressively high, however, something she proved with a Tweet to her haters following the 2014 Golden Globes. 'To people making mean comments about my GG pics, I mos def cried about it on that private jet on my way to my dream job last night. #JK', she said.

Gabourey SidibeGabourey Sidibe knows exactly what to say to the haters

10. Lorde - In response to some re-touched live shots of her surfacing on the net in 2014, Lorde made sure to Tweet the real images to her fans, showing a rather more pock-marked complexion. 'Remember flaws are ok', she added