Amber Heard is the new spokesperson for Guess.

The 'Pineapple Express' beauty will follow in a long line of gorgeous stars including Claudia Schiffer, Anna Nicole Smith and France's first lady, Carla Bruni, as the face of the iconic jeanswear brand when she appears in an advertising campaign for the company later this year.

Amber said: "I've been a huge fan of Guess for a long time and to be the new face of The Fall 2011 campaign is very exciting. It was such an amazing experience to have been able to work with some of the most creative talents in the industry, such as [brand co-founder] Paul Marciano and Ellen Von Unwerth, who have collaborated on some of the most iconic campaigns in Guess history."

Guess' creative director Paul Marciano revealed he is excited about the collaboration and chose the blonde actress for her "all-American good looks"

He said: "We are thrilled to have signed Amber Heard for the Guess Fall 2011 advertising campaign. Amber embodies the essence of the true Guess girl with her natural beauty and classic all-American good looks. The campaign, which was shot by Ellen Von Unwerth, is sure to become a classic that will continue to define what the Guess brand stands for."