Maroon 5 singer and The Voice coach Adam Levine has caused an international stir with his outrageous new hair colour. Levine, who was last year named 'Sexiest Man Alive' by People Magazine, has dyed his dark locks platinum blond.

The rock star posted the image of his new do on Twitter, posing alongside fiancee Behati Prinsloo. The accompanying caption read, “Apocalypse prep course complete.” A huge portion of Levine’s 5.1 million followers on the social media erupted with dismay when they saw Levine’s new look. One commented, “2007 Adam Levine would have made fun of 2014 Adam Levine so bad,” while another tweeted, “Honestly it’s dead Adam Levine crush is dead.”

Undismayed by the poor feedback, Levine responded, “I hope people understand that when they say my hair looks creepy I take that as the highest compliment.” The tweet received over 10,000 favourites, so it seems as though not everyone is too upset about his recent decision to join the light side.

Levine has recently been busy promoting his upcoming film Begin Again, in which he makes his debut acting performance. Starring alongside Keira Knightly and Mark Ruffalo, the movie is due to be released on July 4, 2014.

Watch the trailer for Adam Levine's new movie Begin Again