As the film has already been screened in Los Angeles this past Tuesday, critics get a chance to voice their reaction ahead of its cinematic release. 

Critics have praised the film for its 'date-night' appeal and an easy watch, as Claudia Puig of USA Today wrote, "It's a Valentine's Day date movie that guys won't mind seeing, and women will find amusing enough and easy on the eyes."

Michael B. Jordan
Michael B. Jordan at the LA premiere

James Mottram from Total Film echoed Puig's remarks, as he thought the flick was "a box-fresh comedy both real and romantic, That Awkward Moment rarely has any of its own. Date night sorted, then..."

But unfortunately the majority of critics didn't buy into the brom-com aspect and thought its cheap humor and immature content failed to achieve any real comedy value. 

R. Kurt Osenlund of Slant Magazine thought, "Its obsession with male genitalia, or, more specifically, penis receptacles, is emblematic of its overall aura of male entitlement and its consideration of women as prizes to be lanced."

That Awkward Moment
Zac Efron at the LA premiere

Scott Foundas from Variety was as equally as unimpressed as he wrote, "Teens and twentysomethings who possess even less life experience and emotional maturity than these characters may find profundity in some of this. All others need not apply."

'That Awkward Moment' will hit theatres in the UK and USA on the 31st January 2014.

See all our photos from the 'That Awkward Moment' premiere here