In this climate of media saturation and social network overload, it's a near impossibility to remain under the radar long enough to develop an ethos or identity all of one's own making without all cover being blown. Yet, fighting against the tide and for the most part conquering intently, Manchester's WU LYF have carved a niche for themselves merely through being enigmatic. In fact, there was a point not so long ago where rumours were rife that the project was little more than an elaborate hoax, a figment of some marketing man's devilish imagination. Until their demos started appearing online. Because of course, regardless of the way any product is advertised or sold, the quality of the music itself has to be of a high enough standard to justify any hyperbole in the first place.
Continue reading: WU LYF, Go Tell Fire To The Mountain Album Review
Although refreshing at first it is hard not to find the WU LYF's cloak of mystery, a thing which seems to precede the Mancunian 'quartet as it did similar blog-hype darlings Lansing-Dreiden, as little more than a gimmick. Sure, an apparent hatred of the press and a refusal to play the media board game is something to be respected; but when the same band still has a manager and even a press officer, and finds itself playing in front of audiences of which over half are such people with guestlist accreditation, it all seems a little flimsy and laughable. At least until you witness them.
Continue reading: WU LYF, Nottingham Bodega Social, 20th March 2011 Live Review