Will Young is glad he gets to do music videos because it means he can ''fulfill his fantasies''.
Will Young "fulfils his fantasies" through music videos.
The pop star is known for his irreverent promotional clips - which have most recently seen him become a trapeze artist for the 'Jealousy' video and a dog show trainer in 'Come On' - and admits he is mainly concerned about enjoying himself when he comes up with the ideas.
He said: "They just come from my head, the last two have been inspired by films - 'Best in Show' and 'Jealousy' was 'Trapeze'.
"Sometimes I listen to the song and think, 'This could be fun'. It's just finding something that matches that isn't really obvious. The dog one I've wanted to do for years, ever since I saw the film. They're basically me fulfilling my fantasy, there's no sense of generosity or thinking other people would enjoy it, it's purely me going 'I think I'd quite like to do this.' "
Will has already thought about what he wants to do for his forthcoming videos.
He explained: "The next one I think is going to be inspired by an artist.
"I want to do a big dancing one because I've never done a big dancing one, apart from 'Your Game' and even then I wasn't dancing much and I really want to do it."