Actor Will Smith has been named the most bankable film star in the world in a new survey from Forbes.com

The financial website awarded the Hancock star a perfect 10 in its latest celebrity monitor, based on factors such as previous box office success, appeal to different demographics and ability to acquire financing for a film.

Johnny Depp, Leonardo Dicaprio and the Hollywood power couple of Brad Pitt and Angelina Jolie all finished as runners up with a score of 9.89.

"[Smith] can move from doing the pop film to an Ali to a Seven Pounds to The Pursuit Of Happyness, so he's able to play in all worlds," said John Burman, special projects director for Forbes Media.

"I think people just like watching him on screen."

Smith's films have grossed more than $5.2 billion globally, with his biggest box office success coming with 1996's Independence Day.

"He has shown, time and again, that, in today's world, regardless of the material, people want to watch Will Smith," said Ashok Amritraj, chairman of Hyde Park Entertainment.

Other stars featured in the top ten included Tom Hanks, George Clooney, Denzel Washington and Matt Damon.

The list was compiled by a host of film industry experts and professionals, including distributors, creative executives and producers.


11/02/2009 11:30:15