Soccer star-turned-actor Vinnie Jones is the latest star to sign up for a campaign to encourage Brits to drink more milk.
The Snatch star is shown sporting a 'milk moustache' and holding a glass of the white drink aloft in a new ad for the health drive.
Welshman Jones says, "As a footballer I used to look after myself, but even since I retired from professional sport I've always tried to stay in shape. Particularly if I'm in training for a film, I need to stay lean and not eat any c**p. That's why I love milk so much. It tastes great and it's good for you."
Jones joins singer Kelly Rowland, actors Ryan Reynolds and Rupert Grint, and reality TV star Kelly Osbourne as a face of the Make Mine Milk campaign.