Subgiant - Monsters Incorporated
Artist SubgiantSong title Monsters Incorporated
Year 2014Genre(s) Alternative
Southampton-based Electronic trio Subgiant have released a quirky video for their upbeat new single entitled 'Monsters Incorporated', alongside their brand new EP out now on Skytrack Records.
The video features strange cuts of what appears to be a mock Japanese news channel, with clips a woman seductively sucking a lollipop, images of people running in the street after a monster is spotted at sea, a gorilla on a keyboard and various other bizarre imagery. It emphasizes the dreamlike quality of the distorted synth buzzing and heavy bass, as well as the light-heartedness of the rap lyrics.
This crazy video was further explained by drummer Tushar Joshi, who revealed it was inspired by Saturday night antics in Shoreditch. 'The video provides the theme of all the chaos going on around the world whilst people are glued to their TV sets oblivious to their surroundings watching a shopping channel', he explained. 'Oh, and we thought we'd set it in Tokyo and stick a monster in there called Kaiju.' Subgiant will be bringing their brand of insane drums and twisted synths to the live stage with some upcoming festival dates including Blissfields, Out West Festival and On The Bus. Subgiant are Olly Maw, Dan Hayes and Tushar Joshi.
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