Writer Noah Hawley was also at the event, alongside 'The Americans' star Alison Wright. The forthcoming series is a gritty adaptation of the 1996 film of the same name written, produced and directed by Joel Coen and Ethan Coen (also known as simply 'the Coen brothers'. It is scheduled to hit FX on April 15th 2014 in the US and will later air on Channel 4 in the UK.
He'll also be on board as a producer for the book to screen adaptation.
Gendry has been living under Cersei Lannister's nose for quite some time now.
The director would love to take the films in a different direction.