Garage Technology Ventures co-founder Guy Kawasaki is snapped at BookExpo America where he makes an appearance to sign copies of his new book 'APE: Author, Publisher, Entrepreneur - How to Publish a Book'. Photographers try to get him to do something 'fun' and 'spontaneous' and so he holds up his camera and pretends to take pictures of the photographers.
The former Apple worker wrote the book to explain how to write and finance a book, how to publish and price it and how to market it online following some complicated and difficult experiences with publishing his own works in the past.
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