On 10th December, 2014, Valentino Garavani hosted the Sala Bianca 945 Event in New York City. The prestigious line-up of celebrities in attendance, included Franca Sozzani, the Editor-in-chief of 'Vogue' Italia, and Amy Fine Collins, a special correspondent for 'Vanity Fair'.
Other celebrities gracing the red carpet, included Justin O'Shea, the Buying Director for fashion website 'My Theresa'. Fashion designer Peter Dundas also made an appearance, as did fashion blogger Bryanboy.
The singer introduced "the next generation" in Iceland.