Cardiff five-piece Fjørds unveil an artistic video for their newest single 'Sulwyn' (meaning 'bright as the sun' in Welsh) which has been released through Crookedman Records. The song is the title track of their new album.
The video features a young woman with braided hair putting on her make-up before making her way to an isolated location and handing a man an envelope featuring a strange symbol. Her allows her to enter the building which appears to be hosting some sort of secret rave, though she appears to be a little unnerved by the painted and masked faces surrounding her. In a bid to make herself fit in, she smudges her make-up but appears to subsequently lose herself in the music and she suddenly finds herself alone. The dreamy synth echoes in the background reflect the dreamlike emotions of the video's protagonist, who seems overwhelmed by the strange, smoky atmosphere. The guitar crescendos make for a sinister vibe, while the vocals add some serious energy to proceedings.
The band; who are vocalist Sonny, guitarist Scott, keyboardist Gareth, bassist Alex and drummer Hannah; came together in 2010 after the demise of Sonny's previous band Don't Tread On Spiders. He wrote 'Sulwyn' during a stint in Brooklyn, and describes it as a kind of open letter to himself.
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