London singer songwriter Adam Cleaver unveils an eerie new video for his latest song 'The Salt Mine'; a single set for release on June 15th 2015 through Veta Records, ahead of the release of his second EP which is due to hit the internet sometime in Autumn 2015.
There's a kaleidoscopic effect to the somewhat peculiar video (directed by James Byrne), whereby the singer's face is reflected into two halves of the screen, made all the more unusual by his black and white tribal face paint, upon which flakes of colour are added strategically by the end. The soaring falsetto vocals against the erratic rhythm is captivating enough without the stylistic qualities of the video, and there's a fullness to the sound which means you can't help getting absorbed into the dreamy pop cascade which is already receiving radio attention.
Cleaver previously released his debut EP 'Boxed and Braised', which received much radio support for its Thom Yorke-esque vocals and driven melodies. The quirky singer is set to perform a free gig at The Lock Tavern on June 24th as part of a Veta Records promotion, and he'll also be joined on the stage by High Safari and Lewis Fieldhouse.