Beckham is teaming up with Target for a limited edition range of glamorous, but affordable, clothing for women in April 2017.
Fashion designer Victoria Beckham has announced a collaboration with affordable clothing outlet Target in the new year.
‘Victoria Beckham for Target’ is a capsule collection of more than 200 items primarily consisting of tops and bottoms for women, plus “corresponding styles for girls, toddler and baby.” In contrast to Beckham’s regular high-price ranges, the items in the new collaboration will range from $6 to $70, with the vast majority coming in at under $40.
Victoria Beckham is teaming up with Target for a range of clothing in 2017
The range will be offered in sizes XS-3X for women and NB-XL for girls, toddler and baby. It is set to be launched on April 9th and end on April 30th 2017 - or while supplies last – at all Target stores and on their website.
Target has previously teamed up with a large number of high-end fashion houses, including Jason Wu, Lilly Pulitzer, Marimekko, Missoni, Phillip Lim, Prabal Gurung, Zac Posen.
Speaking in a press release interview marking the announcement, 42 year old former Spice Girl Victoria told Target about what inspired her to team up with them for the new range.
“For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn't want to pay or can't pay designer prices,” she said.
“I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base. So when Target - a company based on accessibility and inclusiveness - proposed a collaboration which combined all of these things, it was an easy decision to make.”
Victoria, a mother of four, has recently been keeping out of the limelight despite the much-vaunted Spice Girls reunion that she’s not taking part in. Little wonder, as she recently revealed that she’s so busy that her five year old daughter Harper has a “better social life” than her!