Victoria Beckham wanted to put her ''stamp'' on Glamour magazine when she guest edited its September issue.
Victoria Beckham wanted to put her ''stamp'' on Glamour magazine.
The singer-turned-designer worked at the publication for five months as guest editor of the September issue, and was praised by editor-in-chief Cindi Leive for her ideas, and the effort she put into the task.
In the completed magazine, Victoria brought features devoted to runway-ready hairstyles styled for actress Lily Collins, a fashion story on boy band The Wanted and a beauty section about bold eye make-up.
She told WWD: ''I wanted to put my stamp on the magazine. ''They were really open to my ideas, like I wanted to show Lily with not a lot of retouching. I have a very strong vision of what I like, and it's cool and a little more edgy.''
Victoria appears on the cover of the magazine appearing naked aside from a tiara, blowing bubbles from a bathtub and Cindi says it is all part of her strategy to gain a new type of reader.
She said: ''Our core readers have responded really well to our redesign.
''We are grabbing a girl that didn't consider herself a magazine person before - the 27-year-old who doesn't want to see anything fake or phony.
''We're showing a sense of fun and a sense of humour.''
Glamour underwent a full redesign in May.