Victoria Beckham has revealed her ideal customer is a modern, confident woman who craves chic clothes and accessories.
Victoria Beckham designs for confident women.
The singer-turned-fashion designer hopes her brand new handbag styles will please her target customers, who she describes as modern and brimming with the confidence to be able to pull off any look.
She told People magazine: ''I design for a chic, modern and stylish woman who appreciates quality and luxury, as well as having the confidence to make what she wears her own.
''Bags and accessories are a natural complement to [my clothing lines]. I want to offer beautifully crafted pieces for every part of a woman's wardrobe.''
Victoria has added new colours to her popular Liberty bag, which is available to take home from victoriabeckham.com for the hefty sum of $1,350.
She also made a brand new style, the North/South structured tote, available to fans in her first early drop of accessories for her autumn/winter 2013 collection.
This comes after the style icon revealed she felt she had finally found her niche thanks to the popularity of her ever-expanding fashion empire, which has been given the seal of approval by fellow celebrities and designers alike.
Victoria said: ''I love fashion. I really feel like it's where I belong. There's a lot I'd like to do. I'd like to expand my empire. I'm very lucky to have a job that I love.''