Vera Wang is to make a collection of budget wedding dresses.
The 60-year-old designer - whose exquisite gowns have been worn by the likes of Victoria Beckham and Mariah Carey on their big days - has teamed up with retailer David's Bridal to create the range of dresses, which will see a starting price of $600.
Robert Huth, president and chief executive of David's Bridal, said: "Vera is the name in bridal. I mean, how many stars do you have, or famous people, who want Vera Wang to design their wedding dress? You look at our customer who's mainstream America, and how many of these woman would say, 'Geez, I'd do anything to have a Vera Wang gown?
"That's the whole premise with Vera: She is the Queen. For us, it's going to further validate the value of what we give our consumer."
Commenting on the news, Vera admits plans had been in the pipeline for some time.
She told WWD: "They'd spoken to us over the years, as they have with our competitors."
The dresses will run in sizes zero to 30 in David's Bridal stores throughout the US.