Terrible reviews and no money coming through the doors means one thing on Broadway
The musical “Holler If Ya Hear Me” is being pulled from Broadway less than one month after the show’s official opening at the Palace Theatre. Poor reviews, a terrible box and no real plan for the future of the production has seen it become an early casualty of the season.
Tupac and Snoop Dogg at the MTV Video Music Awards in 2006 (Getty/Frank Micelotta)
To put the financial side of things into perspective: the show never reached $200k in its six weeks - hit shows on Broadway gross more than $1 million a week on the regular, with blockbusters like "The Lion King" and "Wicked" often exceeding $2 million without breaking a sweat. In comparison, HIYHM is one of the worst-selling musicals in recent years. The New York Times reports it grossed $154,948 last week, which only 17% of its potential.
The cast for “Holler If Ya Hear Me" is headed by Saul Williams, Christopher Jackson, Saycon Sengbloh and Tonya Pinkins. It was written by Todd Kreidler, a perennial collaborator of the renowned late playwright August Wilson. It was directed by Kenny Leon, who recently won a Tony Award for his staging of the revival of "A Raisin in the Sun" with Denzel Washington.
"My hope is that a production of this caliber, powerful in its story telling, filled with great performances and exciting contemporary dance and music, will eventually receive the recognition it deserves," said Gold in a statement. "It saddens me that due to the financial burdens of Broadway, I was unable to sustain this production longer in order to give it time to bloom on Broadway. Tupac's urgent socially important insights and the audiences' nightly rousing standing ovations deserve to be experienced by the world."