Tom Ford has confirmed he is to hold his first full-scale catwalk during London Fashion Week in February, deciding it is time to ''embrace'' publicity after previously unveiling his new collections in private.
Tom Ford has promised a ''real show'' during London Fashion Week next month.
The American designer, who has previously opted reveal his new collections in private presentations with no photographers, thinks he has to ''embrace'' a catwalk show after seeing his empire expand dramatically.
Tom, 51, revealed to The Times magazine: ''This is going to be for 500 to 1,000 people. Photographers, bloggers - a regular, real show.
''I want to show in London because I now have 100 stores worldwide. The company has jumped and I can no longer service the stores by not showing. So I have to love it and embrace it.''
The Texas-born designer also explained why he launched his own label in 2005 - because he couldn't find anything to wear which was stylist as well as comfortable.
He explained: ''I literally could not find what I wanted to wear. I went to Anderson and Sheppard on Savile Row - which is great - but my suits gave me a backache. A backache. Savile Row tailoring comes from military heritage.
''I try everything on. Just as I do with everything, I'm always aware of trying to make someone look as thin, tall and strong as possible.''