Polls in PEOPLE and US WEEKLY show that a majority of both publications' readers are sceptical about the sincerity of the Hollywood couple's relationship.
Sixty-three per cent of entrants to the People poll believe the romance is a sham, while 65 per cent who voted at US Weekly agree.
The New York Times newspaper is similarly unconvinced.
A columnist there writes, "Through all the changes that have swept Hollywood over the years, one thing still endures: strategic love.
"But it is still the easiest way to grab flattering publicity."
Cruise, 42, has been celebrating his love for 26-year-old Holmes during numerous public appearances, most notably on Oprah Winfrey's talk show earlier this week (beg23MAY05).
On Winfrey's programme, Cruise leapt up and down on the host's famous couch shouting "I'm in love! I'm in love!" while laughing manically.27/05/2005 19:51