Country star Toby Keith is set to become an unlikely fashion king by launching a new line of shirts, T-shirts and accessories. The Beer For My Horses singer will start selling TK Steelman hats, shirts, jeans and belts at his I Love This Bar & Grill in Las Vegas on 18 February (09).
The initial launch is aimed at men but a women's line will follow later this year (09).
Stores like Kohl's, Wal-Mart, Target and MACy's are expected to stock Keith's clothing line.