British rapper Tinie Tempah has become the latest star to announce plans to launch a fashion line.
The Written in the Stars hitmaker, real name Patrick Chukwuemeka Okogwu, Jr., has spoken about his clothing mogul dreams at the start of his summer promotional tour of the U.S.
The line he is developing will be called Disturbing London.
He says, "It's as far away from the whole hip-hop mogul stereotype as possible. I like to express myself with what I wear, and I always find I have to go to loads of different brands to achieve a specific look. So I thought, 'Wouldn't it be cool if I created a lifestyle clothing brand that created everything I want out of a brand?' It's currently a work in progress."