British rapper Tinchy Stryder has snubbed a big money deal to appear on a U.K. reality show over fears it would damage his musical integrity.
The Number 1 hitmaker was approached by TV executives to appear in the upcoming series of Celebrity Big Brother, but he is proud of himself for rejecting the offer.
He tells Britain's The Sun, "I asked myself whether people I respect would go on a show and I decided that they wouldn't.
"I respect myself for making this decision because they offered me a lot of money. Then, when I decided to go back and say no to the show, the money doubled.
"But music is my first thing and I love the people that support me and just know in my heart it wasn't the right thing to do."