The world's top DJ, Tiesto, has partnered with fashion house Guess for an upcoming clothing and accessories line and sponsorship deal.
The Dutch dance music superstar, who recently topped a poll to find the world's highest-earning DJ, will front a new 'capsule collection', according to Billboard.com.
In return, Guess will sponsor select tour dates.
Tiesto tells the website, "I've had Guess clothing in my wardrobe for years. It's a fantastic brand which is really relevant both for me and my audience. Their combination of creativity and ambition was really appealing to me."
The co-branded collection will launch next month (Aug12) with a new limited edition wristwatch.
The apparel will follow in October (12), and will feature a 22-piece line inspired by Tiesto and the electronic dance music culture.
Tiesto adds, "It has been really great working with such an experienced group of people in the fashion world."