This year's X Factor has been criticised harshly as being the beginning of the end of the show, as well as receiving uncharacteristically low audiences. However, the single of it's winner James Arthur is easily on course to become the year's fastest selling single, reports ITV. As of midnight on Tuesday it had sold 255,000 singles just from online sales, and today's release of his new video is bound to bolster sales further still.
It's rather surprising that ITV didn't have a video lined up for James Arthur's winning Christmas single song on the 50/50 chance of his winning, but the five days it's taken to make has already almost guaranteed him the top spot this week. They may have spent the week working out an interesting and mysterious narrative for James to film during the week, but given that the final video is a montage of James Arthur's time on The X Factor, from first audition to winning, we suspect it's release is a tactical move, rather than logistical. As well as being on course to be the fastest selling single of 2012, 'Impossible' is also the highest selling single of any X Factor single predating it.
The emotional lyrics of the song are perfectly matched to the tone of the video which is a bit of a tear-jerker, if you're that kind of person. Plus to top all of this good news off, all proceeds from the single goes to charity! Check the video out here: