British Actor Idris Elba Is Adding Fashion Designer To His Resume By Designing A Line For Clothing Company Superdry.
The Wire star is teaming up with the brand's design director James Holder to produce a premium line to be sold in autumn and winter (15).
Elba will also become the face of the range and help promote the U.K. company in the U.S.
Euan Sutherland, chief executive of Superdry's parent company SuperGroup, says, "Idris drives us into a more-premium market. He is a huge name in the U.S., but is very British, very grounded and very cool... Superdry is an iconic brand with a strong heritage and we will continue to broaden and strengthen its appeal to customers across countries and age groups."