The two surviving members of the classic rock band have been asked to oversee the music on Mods and Rockers, and co-produce it with British director Simon West.
The proposed drama will be an eight-part series, but West insists it will not be a small-screen version of the 1979 movie of The Who's album Quadrophenia, which also focused on the '60s rivalry between mods and rockers.
He tells British newspaper The Daily Telegraph, "We're not remaking Quadrophenia but it's that kind of world. It will also cover the rockers' side of the story and spills out into the wider world of swinging '60s London, taking in gangsters, music and fashion. The two tribes will be at the heart of it."