The Who frontman Roger Daltrey controversially slammed digital technology on Sunday (04SEP05), when he was supposed to be promoting the launch of a cutting edge new download service.

The SUBSTITUTE singer made a personal appearance to publicise British venture HMV Digital, but he horrified event organisers by branding their technology a "decrease in quality" from older mediums.

He said, "If I was a billionaire, and had my time all over, I would invest all my money in setting up a factory to produce vinyl records again.

"Nothing beats the rich sound quality of vinyl, it's a fact."

The 60-year-old rocker recently returned to the studio to record a new version of My Generation with British boyband McFly to simultaneously mark HMV Digital's launch and benefit the Teenage Cancer Trust.