R&B star The Weeknd is encouraging fans attending his Kiss Land Tour to practice safe sex by offering up his own-branded condoms as part of his official merchandise.
The singer, who is known for his sex-filled songs, has teamed up with bosses at ONE Condoms to provide devotees with added protection in the bedroom.
The products will only be available for sale during the star's current three-month trek across North America and the U.K.
A portion of profits from the sale of each condom will be donated to organisations supporting mobile Hiv testing, counselling and drug treatment in Africa, reports AllHipHop.com.
The Weeknd isn't the first musician to provide specially-branded condoms - dance duo Daft Punk cashed in on its summer (13) hit Get Lucky by releasing its own Durex range.