The Sopranos mobster James Gandolfini has embarked on a battle with an
electronics retail chain for using his image without permission in an
In the newspaper insert, which was circulated in America last year (02),
Gandolfini and several members of the cast play front and centre in a
commercial for American chain BEST BUY.
The text reads, "Call the boys. Tell 'em I got a sweet deal for 'em. But
it ain't gonna last long. They got all the shows a guy wants, plus The
Sopranos. What, you got a problem with that?"
Gandolfini definitely has a problem with the ad - insisting he never
signed up for it. According to court papers, he values his reputation and image
and has guarded it over the years.
The suit reads, "Gandolfini has declined many overtures to appear in
advertisements... (He) has been deprived of the economic value of use of his
name and likeness."
Seven other castmembers are also suing, including, Edie Falco, Lorraine
BRACCO and Steve Van Zandt.
The suit asks for damages to be determined at trial. Gandolfini is asking
for extra damages to punish Best Buy for what it's allegedly done.
Former A-TEAM star MR-T recently filed a suit against the chain, claiming
his likeness was stolen by them to make him look like a "fool".