The Parklife organisers were forced to apologise after causing some distress.
The organisers of Manchester's Parklife Festival have apologised after sending out marketing SMS messages to festivalgoers, claiming to be from the recipients' mothers. "Some of the Parklife after parties have already sold out. If your going, make sure your home for breakfast," the messages read, in a bid to sell tickets for the after-show events.
Ros Prior, a music fan whose mother died three years ago from multiple sclerosis, was one of the people who received the message.
Continue reading: Parklife Festival Apologises For Worst Marketing Campaign of 2014
Manchester's Parklife Festival caters for a very specific audience; one look at the line-up and it's clear that few families would be organising a day or a weekend out with the kids to Heaton Park between June 8th and 9th, as this was a fiesta for the students and the twenty-somethings ready to see in summer with the help from some of the world's best DJs, most talked about hip-hop acts and some noted patrons of rock and pop in what was essentially a two-day-long party. It's a festival that holds pride in its urban setting, but unfortunately the organisers of the festival seemed to have forgotten about the metropolitan setting when it came to selling the tickets and as such the festival began to suffer a number of set backs before it had even gotten under way properly.
The festival was definitely over-sold, whether it was waiting two hours to board the shuttle service from Manchester to get to Heaton Park or the tinned sardines conditions festival-goers endured, it was easy to tell that organisers had forgotten that once you get to the festival area, there's nowhere else to go. No campsite to retreat back to when no one is playing that you want to see, and therefore no reason to leave the festival grounds, leading to some major over-crowding that was in danger of ruining the festival completely. Beside this unpleasantness, Parklife 2013 was actually a success, as the quality of the acts on offer was just too much to behold to put a dampener on the merriment, not to mention the weather - which as you can imagine, was a good thing considering the lack of options for cover should the heavens have opened.
The weekend was essentially a dance/electronic festival and from the get go Huxley, Dusky and Bondax kick-started a party mood, each act progressively delving deeper into the realms of house and dance. Going back-to-back in what was a sure-fire way to make sure things were filthy by around 5pm, Ben UFO and Pearson Sound continued to ramp up the party atmosphere with their set on the Drop the Mustard stage. Before things could get too much too early, it was time to head over to the Main Stage to see Jessie Ware. Beginning with 'Sweet Talk' and going through new single 'Imagine It Was Us' and fellow Devotion-track 'No To Love,' she manages to convert her studio sound to a four-piece set up so effortlessly, as though the album was recorded with a live band in the first place. Jessie's performance seemed to indicate that things could only get better, and after catching the pumping tail-end of Caribou's alter ego, Daphni, Four Tet went on to further this assumption. His live PA was simply sublime and although his placement on the Sounds Of The Near Future stage was a little odd considering what Kieran Hebden has achieved in his career, he emerged from the balloon-laden performance as one of the weekend's best performers. A garage-filled set (which even included some Oxide & Neutrino) from Krystal Klear and before he even had chance to finish his set, it was clear from the amount of people cramming into the SotNF tent who was coming on next. As with Jessie Ware, it's amazing to see what can happen in a year, and Disclosure were one of the most anticipated acts on hand throughout the weekend; with their live set going somewhere towards living up to hype. Their transition from tape to live performance wasn't completely seamless, but the young-guns of house managed to pull off a thoroughly crowd-pleasing display.
Continue reading: The Parklife Weekender 2013 - Live Review
This year's Parklife has quite possibly one of the most appealing line-ups for a UK festival - especially such a small one - that has been seen for some time. Never mind the main stages - you can pretty much ignore the main headliners (Example and Plan B) altogether - just look at that DJ line-up; it's like a house fan's wet dream. But there's so much more than pop stars and house and dance acts lighting up the line-up as rock, hip hop and more are on offer at the Manchester festival.
High up on the list (and deservedly so) we have the Queen of alternative electro Jessie Ware, proving just how much can change in a year in the music business. The London-based singer/songwriter was practically unknown when she released her seminal debut Devotion last year and now she's rubbing shoulders with the likes of Rita Ora and Johnny Marr. Also towards the top of the list are The Horrors who may even have some new offerings for the crowd when they play the Now Wave stage on Sunday night. The Maccabees, King Krule and Liars should appease those looking for some more forward-thinking indie too. It's a shame to see Toro Y Moi so far down the list, but what better way to get you into the mood for the rest of Sunday than the disco-infused indie pop of Chaz Bundick? If Sunday is going to be a party, Chaz is the man to get everyone in that all-day party mood.
The festival organisers have especially outdone themselves with the selection of hip-hop on offer too, with the newly reformed Jurassic 5 standing out as one of the potential highlights of the weekend. There's a quality selection of new school heroes as well, with New Yorkers Action Bronson and wunderkind Joey Bada$$ looking like tantalising prospects, and don't be surprised if Joey brings some of his Pro Era cohorts with him. Also, one of rap's most electrifying and entertaining stars Danny Brown will have hip-hop heads writhing in anticipation when he brings his brand of alternative hip-hop to the Hudson Mohawke curated stage on Sunday. His first proper album Old comes out soon, and what a better place to show it off than here?
Continue reading: Parklife Festival 2013 Preview