Read our review for The Pains Of Being Pure At Heart's single 'Come Saturday' released through Fortuna Pop!
Once upon a time indie pop was as far away from its current definition as you could possibly imagine. Totally devoid of any corporate ambitions, and fully ensconced in its own beauty, this was the spirit of real independence captured within the music and attitude of those who made it. The Pastels, Talulah Gosh, The Jesus And Mary Chain (Mk1), The Flatmates, we salute you, every last one.
Which brings us onto today’s watered down model. The major record labels and radio playlist versions of indie; a vacuous, self-satisfied product that exists purely for the purpose of unit sales to a market raised on homogenous, consumer-driven lift muzak without any soul or shame.
Fortunately, there are some artists making music in the current climate with a conscience and a penchant for a good tune. New York four-piece The Pains Of Being Pure At Heart are among them, and ‘Come Saturday’ just might be the fizziest, most incessant three minutes of sprightly pop these ears have been exposed to all year. Combining the glorious, pastel-shaded fuzz of a pre-Creation My Bloody Valentine with the danceable quirkiness of The Shins, ‘Come Saturday’ is one of those songs that demands your attention and then won’t go away for months, not that you’d particularly want it to, of course…
What makes this even more astonishing is that this isn’t even The Pains Of Being Pure At Heart’s best song, something you’ll all be fully aware of by the time their debut long player lands later this year. Be excited, be VERY excited…
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