Fewer moviegoers turned up at theaters on Sunday than the studios had expected -- and far fewer decided to take in The Last Exorcism . While the movie opened strongly on Friday, well ahead of The Pack, it lost steam on Saturday, and when Sunday's returns were counted, it had Fallen To second place with $20.4 million, about $1 million less than Lionsgate had anticipated. It was edged out by Sony/Screen Gems's heist drama Takers, which earned $20.5 million. Reopening Pandora's box (office) with the release of Avatar Special Edition proved elusive, however, as the 20th Century Fox revenue champ earned just $4 million and was unable to crack the top ten. While some analysts had predicted that the film could earn as much as $20 million, the mere fact that it played in only 812 theaters (all of them 3D or IMAX) made such a target unobtainable. Nevertheless, it averaged about $5,000 per theater, behind only the two leaders on a per-theater basis. Its domestic gross to date now stands at $753.77 million. Overall, the box office was down 13.4 percent from the comparable week a year ago when The Final Destination 3D opened with $27.41 million.

The top ten films over the weekend, according to final figures compiled by Box Office Mojo (figures in parentheses represent total gross to date) 1. Takers , Sony, $20,512,304, (New); 2. The Last Exorcism, Lionsgate, $20,366,613, (New); 3. The Expendables , Lionsgate, $9,527,937, 3 Wks. ($82,040,183); 4. Eat Pray Love, Sony, $6,815,555, 3 Wks. ($60,531,326); 5. The Other Guys, Sony, $6,285,712, 4 Wks. ($99,018,172); 6. Vampires Suck , 20th Century Fox, $5,221,780, 2 Wks. ($27,834,256); 7. Inception, Warner Bros., $4,876,356, 7 Wks. ($270,519,920); 8. NANNY MCPHEE Returns , Universal, $4,714,215, 2 Wks. ($16,991,285); 9. The Switch, Miramax, $4,583,481, 2 Wks, ($14,267,793); 10. Piranha 3D , Weinstein Co./Miramax/Dimension, $4,302,878, 2 Wks. ($18,266,889).

31/08/2010