The life-size image of the titular dragon in The Hobbit: The Desolation Of Smaug was unveiled on the side of an Air New Zealand Boeing 737 plane on Monday (02Dec13). The promotional stunt for the upcoming film marked the first time the 54-metre-long Smaug had been seen in its entirety. The Hobbit-themed plane flew from Auckland, New Zealand to Los Angeles, California in time for the film's premiere in Hollywood on Monday night (02Dec13).