Rapper The Game has launched his own record label.
The hip-hop star, who was previously signed to Dr. Dre's Aftermath Entertainment label, has joined forces with fellow rapper Stat Quo to start up Rolex Records, and recently secured an office space for the new venture in Los Angeles.
He explains, "We're going to get off the ground and see if we can move... (Stat Quo) was signed to Aftermath with me in the beginning. Now we're business partners, which is cool because he was a good friend of mine and he's just as equally music smart so we'll see how it goes...
"We've been up and running for about 30 days. We're gonna do it big though."
The Game, real name Jayceon Terrell Taylor, hopes to use the company to distribute his future releases, telling Billboard.com, "That is the idea behind it (starting the label)."
However, he has no plans to sign new acts to Rolex's roster just yet, adding, "No one that needs notoriety right now. We're in the baby stages."