The three surviving members of The Doors are considering allowing their music to be used in commercials for the first time.
In 1969, guitarist Robby Krieger, keyboardist Ray Manzarek and drummer John Densmore agreed to let car manufacturer Buick use LIGHT MY FIRE for a TV advertisement, but late singer JIM MORRISON - who was not present at the original meeting - famously vetoed the deal.
But Densmore now concedes that, if the right proposal comes along, The Doors' music could be used for commercial purposes.
He says, "There's a possibility if something came along that's very 'green' that agreed with where we're at, then maybe."
Manager Jeff Jampol adds, "With older music no longer getting played on the radio and listenership fragmenting, how do we penetrate a whole new generation?
"Selling out The Doors is not an option. We will never license a Doors song for a mundane product like toothpaste or deodorant. On the other hand, certain commercials can be effective at reaching listeners."