New Jaguar F-Type Coupe Super Bowl Advert

{THOR} villain {TOM HIDDLESTON}, {SIR BEN KINGSLEY} and {MARK STRONG} have teamed up to shoot a new Jaguar ad that will debut during the Super Bowl telecast on Sunday (02Feb14). In the commercial, the three actors poke fun at the fact that Brits, like them, make terrific movie bad guys. Strong attempts to escape tea-drinking Hiddleton's helicopter as they race to Kingsley's estate. The ad ends with the Sexy Beast star stating, "It's good to be bad!" - London, United Kingdom - Friday 31st January 2014 (8 Pictures)