Beer giants BUDWEISER will be poking fun at Janet Jackson's Super Bowl 2004 breast-baring blunder in its upcoming commercial campaign.

In the company's latest ad, a crew member is seen trying to find a bottle opener backstage at the Super Bowl to open a Budweiser.

When he comes across the nipple rings on Jackson's black leather costume, he uses one to open the bottle, ripping the outfit. He tries to patch it back together with cellotape and chewing gum.

Budweiser bosses have decided not to air the ad during Sunday's (06FEB05) Super Bowl telecast because they don't want to risk upsetting America's censorship watchdogs at the Federal Communications Commission (FCC).

31/01/2005 02:33